Liberty Hills is a family-owned ranch in Anderson, Texas. Enjoyed as a getaway from the Houston city for over twenty years, its abounding acreage is nearly untouched with the exception of a beautiful family house designed by the owner’s father. The ranch is a place where family and friends can feel just as free to play and get dirty out on the land as to share a meal around the grand dining table or a chat in front of the fireplace. It’s elegant but comfortable. With exciting things happening in recent years, including the start of their grass-fed meat company, Liberty Provisions, a new visual identity was needed to better represent the ranch in this new chapter.

Beginning with a logo refresh, I built off the original circular mark, implementing softer lines and curves to represent the land’s rolling hills and updated typography for a more polished look. The logotype is understatedly rustic, with a custom swash forming the H in Hills.

Greatly influenced by the architecture and decor of the family home and it’s surrounding land, natural textures and warm colors were chosen for a soft, romantic vibe applied across the brand, including an envelope liner of a painting hanging down one of the house hallways and a custom branded wax seal to give letters a personal touch.

Brand Identity, Printed Materials,

Photography