Sara L. Walker Portfolio | Fash&Co
17399
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Project Details
Fash&Co is a one-woman personal styling company based in Houston, Texas, specializing in personal shopping, wardrobe consulting, and closet editing.
I was tasked with creating a bold, yet approachable brand identity that echoes the owner’s personal style and that of her desired clientele, combining high fashion glamour with a breezy retro feel. Playful logo typography is used to form two lockup options, paired with a broad palette of vibrant colors used across brand platforms.
The website is straightforward and user-friendly, meant to connect Emma with potential clients, highlight her services, and further establish a sense of brand identity.
All photography was taken with 35 + 120mm film to produce rich, colorful imagery that ties into the brand palette and styled to communicate what a session with Emma might feel like.
Tasks
Brand Identity, Printed Materials,
Web Design, Photography
Get in touch
Follow
Copyright Sara L. Walker
Fash&Co
Fash&Co is a one-woman personal styling company based in Houston, Texas, specializing in personal shopping, wardrobe consulting, and closet editing.
I was tasked with creating a bold, yet approachable brand identity that echoes the owner’s personal style and that of her desired clientele, combining high fashion glamour with a breezy retro feel. Playful logo typography is used to form two lockup options, paired with a broad palette of vibrant colors used across brand platforms.
The website is straightforward and user-friendly, meant to connect Emma with potential clients, highlight her services, and further establish a sense of brand identity.
All photography was taken with 35 + 120mm film to produce rich, colorful imagery that ties into the brand palette and styled to communicate what a session with Emma might feel like.
Tasks
Brand Identity, Printed Materials,
Web Design, Photography
Get in touch
Copyright Sara L. Walker.